Across social campaigns, my role has spanned strategy, content, and design. I’ve helped develop content pillars and campaign frameworks, led art direction and concept development, and contributed copywriting that aligns with both brand voice and audience needs. I’ve also designed and produced assets across static, motion, and video, bringing ideas to life through a mix of creativity and craft. Along the way, I worked closely with clients and collaborated across teams to ensure consistency, clarity, and strong engagement outcomes.

My focus is always on creating social content that doesn’t just look good in a feed, but connects, performs, and drives results, balancing creativity with commercial objectives.