From early scoping to high-fidelity prototypes, my role in these projects covered strategy, content, and design. I led UX audits and recommendations, worked directly with clients to define goals, and collaborated closely with SEO specialists and developers to ensure alignment, clarity, and a smooth path from concept to delivery. I also contributed much of the copywriting, shaping tone, structure, and messaging to suit both brand and audience.

My focus is always on building experiences that not only look great and tell the right story, but also perform, combining thoughtful UX, clear information architecture, and purposeful design choices that drive conversion.